Over the past few generations, perceptions, attitudes, and behaviors related to aging have changed. While past generations adopted a more passive, less involved view of aging, NOW PEOPLE ARE TAKING A VERY ACTIVE, COMPLEX, AND DELIBERATE APPROACH TO ANTI-AGING.
The desire to retain a younger look and feel isn’t restricted to an older generation. Modern men and women are making changes in their lifestyles to increase their life spans. They are beginning their skin care treatments at a
YOUNGER AGE and are spending more time and money on
PRODUCTS THAT MINIMZE THE SIGNS OF AGING. With younger consumers hoping to preserve their youth before the onset of aging, the consumer group for anti-aging products expands from middle-aged and older consumers to younger consumers between 26 to 38 years.
The trend in aging solutions, like cosmetic surgery, is also changing. People are shifting from difficult reconstructive procedures to delicate, less invasive options. While people today are happy to turn back the clock in terms of their attitude to their age, 80% of respondents said they would not consider cosmetic surgery when they’re older, led by 86% of people in Asia-Pacific.
ANTI-AGING FROM THE INSIDE OUT
Warding off premature aging with nutrition science is fast catching on. Taking health supplements to counteract the impact of inadequate nutrition and poor diet on cellular function is becoming common.
Looking to trim down their health expenses and possibly initiate a maintenance plan, consumers have begun to focus more on prevention than treatment. Vitamins and herbs have become popular alternatives in the anti-aging market due to consumer need and desire for safe, biological, and chemical free products that slow down the aging process and reverse visible signs of aging. A recent consumer survey revealed that 48% feel that what they consume can affect their body appearance as much as what they topically apply to the body.
Led by the boomers, consumers are looking for more age- and condition-specific offerings rather than supplements for general health. More and more, consumers want products that will help alleviate aging-related conditions, such as heart, bone, joint, and digestive concerns.
MARKET OVERVIEWS: GROWTH POTENTIAL
The global wellness products industry is a $569 BILLION INDUSTRY, AND ANTI-AGING IS ONE OF ITS FASTEST GROWING CATEGORIES. The anti-aging market is PROJECTED TO REACH $274.5 BILLION BY 2013. Asia-Pacific and North America represent the largest growth geographies.
