Nu Skin Enterprises, Inc. announced at its global sales convention the expansion of the
company's flagship anti-aging brand, ageLOC®, which has generated more
than
$5 billion in global sales since its
introduction in 2008. The two new products include ageLOC Me, a unique
anti-aging skin care system that provides a personalized daily regimen
based on individual preferences and skin care needs, and ageLOC Youth,
the company's most advanced anti-aging supplement, which helps
revitalize the body's aging defense mechanisms to promote healthy aging.
"These two new products represent
Nu Skin's unique balance in both skin care and nutrition, capitalizing
on our ability to provide consumers with product solutions that address
the full spectrum of anti-aging," said Truman Hunt,
chief executive officer. "Our research and development team, as well as
our product marketing group, have spent years developing, testing and
refining these new ageLOC products, and we are happy to be introducing
them to our global sales force."
ageLOC Me
ageLOC Me
brings together Nu Skin's most advanced anti-aging skin care technology
with a smart delivery device for a truly personalized daily skin care
regimen. The smart device dispenses a customized regimen of anti-aging
product based on a skin care self-assessment. The app-based assessment
takes into account skin care needs, environmental factors and personal
preferences to determine a customer's specific set of products from
almost 2,000 combinations.
Each day and night regimen is
precisely dispensed to save time, reduce complexity and track usage for
efficient application and effective results. Initial consumer studies
indicate more than 90 percent of users found ageLOC Me made their daily
skin care regimen more convenient and that it made sticking to a skin
care routine easier.
"ageLOC Me represents the
convergence of two important trends – the growing consumer demand for
personalization and the growth in anti-aging skin care and home beauty
devices," said Dr. Joseph Chang,
chief scientific officer. "The result is a truly unique product that
provides an equally individualized experience. Nu Skin's extensive
experience and research in these areas provides customers a personalized
skin care regimen from a single, smart device that is easy to use."
ageLOC Youth
ageLOC
Youth is a supplement that promotes the body's natural ability to fight
aging. Each ingredient, most of which are from foods not typically found
in the everyday diet, was carefully selected for its unique health
benefits and ability to positively impact gene expression. The result is
a broad spectrum of anti-aging benefits that support many structures
and functions in the body, such as cellular, brain, heart, metabolic,
skin, bone and joint health. Its unique capsules allow both liquids and
solids to be delivered together in a hard shell capsule, resulting in
better bioavailability, reduced packaging and fewer capsules to consume.
"The development of ageLOC Youth
brings together our latest research and understanding of the
relationship among gene expression, antioxidants and nutrition," said
Dr. Chang. "As we increase our understanding of gene expression in
aging, we can select the ingredients that positively impact the body's
ability to resist aging to help our customers enjoy life being more
active, energetic and healthy."
AvailabilityageLOC Me
and ageLOC Youth are being highlighted for Nu Skin's global sales force
this week at its 2015 Global Convention with subsequent region-specific
introductions being staggered for the remainder of this year and
throughout 2016. To see if a product is available in a specific market,
visit
nuskin.com and select the desired market website.
About Nu Skin Enterprises, Inc.Nu
Skin Enterprises, Inc. demonstrates its tradition of innovation through
its comprehensive anti-aging product portfolio, independent business
opportunity and corporate social responsibility initiatives. The
company's scientific leadership in both skin care and nutrition has
established Nu Skin as a premier anti-aging company. The company's
anti-aging products feature the ageLOC line of products including ageLOC
Tru Face® Essence Ultra firming serum, the ageLOC TR90
® weight management and body shaping system, ageLOC R
2
nutritional supplement, and ageLOC Transformation daily skin care
system. A global direct selling company, Nu Skin operates in 53 markets
worldwide and is traded on the New York Stock Exchange under the symbol
'NUS'.