ANTI-AGING – THE PROBLEM, THE OPPORTUNITY & THE SOLUTION

ANTI-AGING – THE PROBLEM, THE OPPORTUNITY & THE SOLUTION

THE PROBLEM

KEEP YOUR AGE A MYSTERY

Anti-aging is about how to prevent, slow, or reverse the effects of aging and help people live longer, healthier, and happier lives. Although men and women approach aging differently, both groups are motivated to look and feel younger as they age. However, the majority of anti-aging products and technologies on the market today only deal with the signs of aging, with few products focusing on the sources. Nu Skin addresses aging in a different way to target both the signs and sources of aging, with patented technologies and exclusive product formulations designed to help you look and feel younger. Keep your age a mystery with Nu Skin!

THE OPPORTUNITY

The timing could not be better. With the recent economic downturn causing concern and confusion about financial futures, Nu Skin offers an opportunity that more than 800,000 hard working people have already discovered.These representatives are responsible for Nu Skin's record-setting sales growth over the past three years. Would you like to find out how Nu Skin can help you realize your dreams?

TARGET MARKET

People want to control how they age - in a global study by AC Nielsen, over 60% of women confirmed that 60s is the new middle age.

People want to control how they live - the prospect of longer life spans is not only raising concerns about the quality of life, but also increased anxiety about financial resources and the prospect of loneliness – all of which Direct Selling is in a position to assist with.

Health and beauty industry represents over $500 billion worldwide - the aging population means that there is a growing market of people desiring anti-aging products and able to pay the premium prices they command - 90 million baby boomers in the US and 450 million worldwide. In 5 years the anti-aging industry is predicted to grow by 76% within the US.

WHY NU SKIN?

26 years ago Nu Skin began its journey with an innovative concept of premium quality products and a uniquely compelling global business opportunity. This exceptional business model has shaped our company into a more than one billion dollar enterprise that still remains true to its core values.

Currently, Nu Skin operates in 50 markets with over $1.3 billion annual sales. When many companies have been struggling the past few years, Nu Skin has been breaking records including its highest revenue year in 2009 with $1.33 billion in annual revenue. Nu Skin paid $550 million in commissions during 2009 alone, and more than $7 billion dollars to date.

By positioning your Nu Skin business in front of worldwide anti-aging trends it can be as big and successful as you want it to be. Are you ready to begin the Nu Skin journey with us? Then learn more about our revolutionary discovery.

THE SOLUTION

SCIENCE

Nu Skin is taking the science of anti-aging to a completely new level by studying the genetic origins of how and why we age. Developed by Nu Skin in collaboration with leading scientists from Stanford University and genetic experts at LifeGen Technologies, ageLOC science is based on the discovery of internal sources of aging that contribute to an aging appearance.

The scientific community has access to the Human Genome, but Nu Skin's breakthrough ageLOC science gives us the ability to interpret it in a meaningful way. In a recent scientific discovery, Nu Skin, in collaboration with anti-aging and genetics experts, has identified key groups or functional clusters of genes - Youth Gene Clusters - that help influence how we age. Nu Skin believes that finding and identifying these functional groups of genes is the key to addressing aging at the source

Clinical study results, genomic analyses, and substantiated research from ageLOC science have led Nu Skin scientists to identify specific functional Youth Gene Clusters that are responsible for youthful skin attributes. The expression of these genes is responsible for signs of aging on your skin.

Once we identify these Youth Gene Clusters, it's important to reset them to reflect a more youthful skin profile. Resetting Youth Gene Clusters is asubtle balancing process - it's not as simple as turning them on and off. Some genes within the cluster may need to be turned up while others may need to be turned down. Nu Skin's proprietary ageLOC science resets Youth Gene Clusters to create a youthful balance within each cluster returning them to their youthful patterns of activity.

AGELOC TRANSFORMATION

PREPARE TO BE TRANSFORMED

Now you have the power to control how you appear to age. Our most advanced and complete anti-aging system infuses your skin with the power of ageLOC on a daily basis to target aging at its source. Together, these premier products work to reveal younger looking skin in eight ways – for a more youthful, healthier looking you now and in the future.

8 WAYS IN 7 DAYS

As part of your anti-aging regimen, ageLOC Future Serum provides amazing skin benefits in eight significant ways:

AGELOC GALVANIC SPA

LUXURY AND CONVENIENCE OF YOUTHFUL SPA BENEFITS AT HOME

Smooth the appearance of fine lines and wrinkles, rejuvenate your complexion, revitalize your scalp, and renovate your body with the patented ageLOC Galvanic Spa System II. Boost visible benefits of Future Serum, the central product of the ageLOC Transformation, by an average of 80%across multiple signs of aging by using the ageLOC Edition Galvanic Spa II three times a week, as determined by clinical assessment after seven days of use.

Results are so remarkable, your radiant, youthful face and body will leave people wondering about your age and your secret.

AGELOC VITALITY

RESET | REVIVE | RENEW

As we age, our bodies' ability to effectively generate and utilize energy can decline, robbing us of youthful vitality. ageLOC Vitality improves the three dimensions of vitality—physical vigor, mental acuity, and sexual desire—by promoting healthy Youth Gene Cluster activity associated with youthful vitality. Through targeting the sources of age-related vitality loss, ageLOC Vitality helps you feel more like you did when you were young.*

THE CONCEPT

Vitality is the state of being strong and active with the power to live. Loss ofphysical vigor, reduced mental acuity, and the lack of sexual drive are common signs of aging—ultimately, what we call the loss of vitality.

As we age, our energy levels can decrease and we tend to get tired more quickly and more often, which can affect our physical, mental, and sexual vitality. In 2008, a Datamonitor survey revealed that 30 percent of consumers consistently felt tired, with a further 50 percent reporting that they felt tired sometimes.

Our mental sharpness begins to decrease as well, and there are subtle changes in the way we think—it can take longer to solve problems and it becomes more difficult to make calculations, learn new skills, remember names, or even find the car keys. Studies show the average person experiences a 40 to 65 percent decline in memory between the ages of 35 and 80. Other research shows that mental decline begins between the ages of 20 and 30.

Studies also show that sexual desire dramatically declines with age. One study showed that 68 percent of women have a strong sexual desire at around 30 to 35 years of age and this drops to only 23 percent (a 66 percent decline) for women approximately 65 to 74 years of age. Men in the same age groups showed a decline from 74 percent to only 47 percent (a 36 percent decline). Additional studies report an even more dramatic decline in sexual desire from individuals under 40 to individuals over 70—only one percent of women and only two percent of men over 70 reporting high to very high interest in sex.

In today’s society, many of us rely on quick fixes to get us through the day. These stimulant products can have harsh highs and lows and can become less effective over time as a person’s vitality and energy levels continue to decline with age. By using these types of products, consumers are targeting a symptom of a problem without addressing the source.

AGE-RELATED VITALITY LOSS

Deep inside each of our cells, tiny cellular “power plants” calledmitochondria create the chemical energy that fuels our bodies. These organelles never sleep as they continuously deliver the energy moleculeATP that powers our cellular processes. As we age, the efficiency, size, and number of our mitochondria declines and energy production is unable to keep up with our bodies’ demands. Some declines in efficiency of our mitochondria are associated with age-related changes in gene expression. These changes are represented by the changes we see in the activity patterns of the Youth Gene Cluster (YGC) associated with mitochondrial aging.

Gene expression can be influenced through lifestyle choices as well as nutrition. With ageLOC science we have an understanding of how YGCs influence aging. We are able to develop products that support the healthy expression of these YGCs to help us feel more like we did when we were younger. Initial research findings from our exclusive partner, LifeGen Technologies, have revealed several potential ingredients shown to oppose age-related changes in expression of key gene groups associated with aging. We are now able to identify, target, and reset a specific YGC related to vitality.

Data suggests that nutrient efficacy varies by tissue; some nutrients work well in the muscle while others work best in the brain. ageLOC Vitality is formulated with a carefully selected blend of ingredients to provide you with vitality benefits in each of three dimensions of vitality.

*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

THE ACTION

LOOK AND FEEL YOUNGER

Imagine prolonging the look and feel of youth, health, and vibrancy. By targeting the ultimate sources of aging, ageLOC science can dramatically diminish the appearance of aging. It's what you've been waiting for—now you can experience the power of ageLOC.

MAKE YOUR DREAMS COME TRUE

At Nu Skin, professional distributor leaders thrive, inspiring and empowering others. Distributors say their lives are better today because they joined Nu Skin. We are committed to providing the best opportunity to make your dreams a reality. Learn how to become a member of the Nu Skin family for a better brighter future.